Novara has reached a strategic cooperation with Seres Automobile
Release Time：2025/12/29 16:25:36
Source：
Novara Export Company
Novara has reached a strategic cooperation with Seres Automobile
Recently, Novara Export Company, a well-known Arab agency in China, and Seres Automobile, a well-known intelligent electric vehicle manufacturer in China, officially signed a strategic cooperation agreement. According to the agreement, Novara will obtain the exclusive agency and distribution rights for multiple smart electric vehicles under Seres in the markets of Saudi Arabia, the United Arab Emirates and Oman. This move marks that new energy vehicles made in China are systematically entering the high-end market of the Gulf through professional localized services.
This collaboration covers a wide range of products, from the high-end smart SUV Askui M7 to urban pure electric models. These models have undergone battery thermal management system optimization and interior material upgrades for high-temperature climates based on market insights provided by Novara during the production process, to ensure the best performance and driving experience in the Arab region.
We chose Novara based on its team's profound understanding of local consumer habits, regulations and channel networks. The head of the international business department of Seres stated, "Novara is not merely an agent; it is also our strategic partner in the Arab market, jointly responsible for vehicle model certification, after-sales system establishment, and brand building." "
Jamal Hassan, director of Novara's automotive division, pointed out: "The first batch of vehicles for market display and testing have been dispatched." We are working with local partners to plan a fast charging network and service center, providing a complete solution of "products + services + charging" to completely allay users' concerns.
This collaboration marks a crucial step for Novara in deepening its layout in the new energy sector, aiming to offer Arab consumers a Chinese green travel option that combines intelligent technology with reliable quality.
Recently, Novara Export Company, a well-known Arab agency in China, and Seres Automobile, a well-known intelligent electric vehicle manufacturer in China, officially signed a strategic cooperation agreement. According to the agreement, Novara will obtain the exclusive agency and distribution rights for multiple smart electric vehicles under Seres in the markets of Saudi Arabia, the United Arab Emirates and Oman. This move marks that new energy vehicles made in China are systematically entering the high-end market of the Gulf through professional localized services.
This collaboration covers a wide range of products, from the high-end smart SUV Askui M7 to urban pure electric models. These models have undergone battery thermal management system optimization and interior material upgrades for high-temperature climates based on market insights provided by Novara during the production process, to ensure the best performance and driving experience in the Arab region.
We chose Novara based on its team's profound understanding of local consumer habits, regulations and channel networks. The head of the international business department of Seres stated, "Novara is not merely an agent; it is also our strategic partner in the Arab market, jointly responsible for vehicle model certification, after-sales system establishment, and brand building." "
Jamal Hassan, director of Novara's automotive division, pointed out: "The first batch of vehicles for market display and testing have been dispatched." We are working with local partners to plan a fast charging network and service center, providing a complete solution of "products + services + charging" to completely allay users' concerns.
This collaboration marks a crucial step for Novara in deepening its layout in the new energy sector, aiming to offer Arab consumers a Chinese green travel option that combines intelligent technology with reliable quality.
